Professional Diplomas
Professional DiplomaDiploma stage: AdvancedTutor-assessed
Hospitality Sales and Marketing
150 learning hours150 learning hours (about 40 guided hours plus self-study, case work and assessment)9 modules
Hospitality sales and marketing: services marketing, market analysis and positioning, the annual marketing and sales plan, account management, MICE sales, digital marketing and direct bookings, reputation and marketing return.
Modules
- 1Module 1: Services Marketing in Hospitality
- 2Module 2: Market Analysis and Positioning
- 3Module 3: The Marketing and Sales Plan
- 4Module 4: The Sales Process and Account Management
- 5Module 5: Group, MICE and Event Sales
- 6Module 6: Digital Marketing and Direct Bookings
- 7Module 7: Brand, PR, Social Media and Reputation
- 8Module 8: Measurement, ROI and Ethics
- R1Assessment and Reading
Assessment components
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